{"id":7842,"date":"2023-08-03T08:23:23","date_gmt":"2023-08-03T08:23:23","guid":{"rendered":"https:\/\/neuroquantum.com\/?page_id=7842"},"modified":"2023-08-03T08:23:23","modified_gmt":"2023-08-03T08:23:23","slug":"neuro-marketing-y-profiling","status":"publish","type":"page","link":"https:\/\/neuroquantum.com\/es\/neuro-marketing-y-profiling\/","title":{"rendered":"Neuro Marketing y Profiling"},"content":{"rendered":"

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\n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t[\/vc_column][vc_column css=\u00bb.vc_custom_1629877027060{margin-bottom: 40px !important;padding-top: 40px !important;}\u00bb mobile_bg_img_hidden=\u00bbno\u00bb tablet_bg_img_hidden=\u00bbno\u00bb woodmart_parallax=\u00bb0″ woodmart_sticky_column=\u00bbfalse\u00bb parallax_scroll=\u00bbno\u00bb mobile_reset_margin=\u00bbno\u00bb tablet_reset_margin=\u00bbno\u00bb offset=\u00bbvc_col-lg-offset-1 vc_col-lg-5 vc_col-md-6 vc_col-xs-12″ wd_z_index=\u00bbno\u00bb woodmart_css_id=\u00bb6125f320eb687″ responsive_spacing=\u00bbeyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2MTI1ZjMyMGViNjg3Iiwic2hvcnRjb2RlIjoidmNfY29sdW1uIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnsicGFkZGluZy10b3AiOiIwIn19fQ==\u00bb]\t\t
\n\t\t\t

Eye Movement Technologies for Neuro Marketing son dispositivos y software que rastrean y analizan los movimientos oculares de las personas para comprender mejor c\u00f3mo interact\u00faan con productos, servicios, marcas y contenido.<\/p>\n

Estas tecnolog\u00edas se basan en la teor\u00eda de que los movimientos oculares pueden indicar patrones de atenci\u00f3n, emoci\u00f3n e inter\u00e9s. Los dispositivos de movimiento ocular suelen incluir c\u00e1maras de alta resoluci\u00f3n y software de an\u00e1lisis de datos que permiten recopilar informaci\u00f3n precisa sobre c\u00f3mo las personas miran diferentes est\u00edmulos visuales.<\/p>\n

Los datos recopilados por estas tecnolog\u00edas pueden ayudar a las empresas a comprender mejor el comportamiento del consumidor y mejorar la experiencia del usuario.<\/p>\n

Las tecnolog\u00edas de Eye Movement para Neuro Marketing se han utilizado ampliamente en estudios de mercado, publicidad, dise\u00f1o de interfaz de usuario y pruebas de usabilidad.<\/p>\n

Se consideran una poderosa herramienta para ayudar a las empresas a tomar decisiones informadas sobre productos, servicios y marketing, bien como de entender mejor los prefiles personales a la hora de buscar professionales y associados.<\/p>\n\t\t<\/div>\n\t\t[vc_separator color=\u00bbcustom\u00bb accent_color=\u00bbrgba(10,10,10,0.12)\u00bb css=\u00bb.vc_custom_1615616514122{margin-bottom: 20px !important;padding-top: 10px !important;}\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

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